The current economic environment is squeezing most marketing departments. Budgets often get cut, but somehow the work doesn’t let up. It’s easy to get overwhelmed in the day-to-day and quarter-by-quarter needs of the business – losing focus on the bigger picture of what the company and brand is trying to achieve over the long haul.
WhiteLeaf Marketing delivers experienced, results-oriented storytelling, strategic planning and execution capabilities to help clients realize the greatest return on their Marketing and PR programs and investments.
We offer:
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Experience: 17+ years of large-business marketing experience in the enterprise high-tech space
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Value: Terrific value for your marketing funds
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Leadership: Direct experience running global marketing programs, including Green IT, for a Fortune 35 company
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Network: A network of talented companies and individuals with specific skills across in the US and EMEA
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Passion: Focused on results in helping our clients win in the marketplace
Examples of ways we’re currently helping our clients:
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Serve as an outsourced CMO (small high-tech company)
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Create and execute strategic and tactical marketing plans for a critical enterprise business unit (very large high tech)
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Develop white paper abstracts that are actionable and will resonate in the market (very large high tech)
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Edit technical white papers and turn them into marketing-friendly content (very large high tech)
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Create compelling messaging and maintain consistency across outbound vehicles including Web, end-user presentations, events, etc. (industry consortium)
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Analyst relations (industry consortium)
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Media/influencer relations (industry consortium)
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Indentify underused marketing vehicles to push out messages (industry consortium)
